From Data to Visibility: Measuring & Promoting Your Organization's Impact

Your organization strives to improve people’s lives. But how do you measure and promote the impact of your efforts?

Discover how to measure the extent of that impact and communicate it to the audiences that matter most. We will explore how to reveal your success and tell your story through social media, digital promotion, and other channels that build awareness and support.

Presenters: Dr. Sylvia Lifschitz, Ph.D. and Sara Morton, MA

About Sylvia Lifschitz, Ph.D:

Sylvia has been a member of VEC since 2014. She spent 30 years as a consultant to the healthcare industry, working mainly with pharmaceutical companies on marketing research projects to measure the effect of potential drug trial outcomes on new product success.

About Sara Morton, MA:

Sara currently serves as the Director of Communications and Outreach at RSVP Volunteers. She oversees brand development, digital strategy, and content creation to enhance visibility, strengthen partnerships, and promote RSVP's programs. Sara holds a Master’s in Public Relations and Advertising with a concentration in Marketing Communication.

Thank you to our presenting sponsor: Inzpire Agency

Inzpire Agency is a boutique creative agency that partners with nonprofit and mission-driven organizations to amplify their impact through strategic marketing, branding, and storytelling. Acting as a thought partner and creative extension of each team, Inzpire helps leaders cut through the noise with clear, compelling narratives and purposeful design. From marketing strategy and implementation to branding, websites, and campaign execution, Inzpire simp

lifies complex marketing challenges into intentional systems that drive connection, trust, and measurable results.